A wonderful recognition for Poécile. In its special feature highlighting the “rising stars” of the year, Voici shines a spotlight on brands that stand out for their creativity, strong identity, and growing appeal to a wider audience. Among the selected names is Poécile, with its fragrance Jardin Originel.
Being featured by a well-known mainstream publication marks an important milestone in the brand’s journey. It reflects how far Poécile has come since its creation and highlights the increasing interest in the olfactory universe imagined by the house.
Voici selects Jardin Originel among its 2025 rising stars
In its article, Voici presents Jardin Originel as one of the fragrances to watch in 2025. The magazine highlights the vision of Poécile founder Léa Chonier, who draws inspiration from the richness and beauty of French landscapes to create her fragrances.
The article also emphasizes the brand’s commitment to a more responsible approach to perfumery, noting the high percentage of naturally derived ingredients used in its formulas as well as the use of organic alcohol.
Beyond these aspects, it is the world of Jardin Originel itself that takes center stage. Voici describes a fragrance inspired by orchards and their abundant fruit, capable of evoking bright and comforting memories from the very first notes.
Recognition that reflects Poécile’s growing presence
Being featured in a national publication such as Voici represents far more than a simple press mention.
Every year, countless fragrance brands are launched. Only a handful manage to capture the attention of journalists, and even fewer earn a place in a selection dedicated to the most promising brands of the moment.
The wording chosen by Voici is particularly meaningful. By describing Poécile as a “rising star,” the magazine acknowledges the brand’s momentum and its ability to establish itself steadily within the French perfume landscape.
This media recognition builds on the trust already placed in Poécile by thousands of customers who have discovered its olfactory journeys over the years.
A distinctive vision of French perfumery
Since its creation, Poécile has pursued a simple ambition: telling the story of landscapes through fragrance.
Each creation is designed as an invitation to embark on a sensory journey. Rather than following fleeting trends, the brand has developed a coherent universe in which every fragrance captures an emotion, a light, a season, or a memory.
This unique approach is one of the elements highlighted in the Voici article. The magazine speaks of Poécile’s desire to celebrate France’s diverse landscapes by giving each one its own olfactory signature.
It is this strong identity that allows Poécile to stand out in an increasingly competitive market.
Jardin Originel, an iconic fragrance for the house
There is a reason why Voici chose to spotlight Jardin Originel.
Since its launch, it has become one of the most beloved fragrances in the collection. Its universe evokes lush orchards, crisp fruits, and walks through nature when the trees are heavy with generous harvests.
Jardin Originel captivates with its bright, natural, and comforting character. It perfectly embodies Poécile’s philosophy: transforming a landscape into an olfactory emotion.
A new milestone in the Poécile journey
This feature in Voici marks a symbolic step forward for the brand.
Seeing Jardin Originel selected among the “rising stars” of 2025 reflects Poécile’s steady growth and the increasing attention being paid to its creations. It is also a recognition of the work carried out over the years to create fragrances inspired by French landscapes, crafted with high standards and guided by a genuine creative vision.
For Poécile, this spotlight is above all an encouragement to continue imagining new olfactory journeys. And for fragrance lovers, it is an opportunity to discover or rediscover a house whose influence continues to grow.