Poécile in Nouvelles Esthétiques
Niche perfumes for beauty salons
What if niche fragrances became a real asset to enrich your beauty salon treatments?
With its creations inspired by French landscapes, the Auvergne-based Poécile brand offers immersive, evocative fragrances. An ideal opportunity to offer your customers a unique sensory experience, between snow-covered Alps and Mediterranean mildness.
By Dorianne Frère
Is it still possible to innovate in perfumery? Absolutely. Poécile, a niche perfume brand from Auvergne launching in 2021, is proof enough. Its creator, Léa Chonier, wanted to take us on a journey with her fragrances, vibrant references to our French landscapes. Since the brand's creation, 6 fragrances have been created, distributed mainly in niche perfumeries.
OUR FAVORITES
Mont Cristal
The Alps
When you think of the Alps, you certainly think of snowy landscapes. It's a stroll through the pines that the designer wanted to recreate with this fragrance.
Head: pink berry, elemi
Heart: edelweiss, iris, mineral notes
Base: cedar, white musk
Hespérides Idylliques
French Riviera
A floral hesperide inspired by the Côte d'Azur, its flowers and orchards.
Head: bergamot, lemon, mandarin, verbena
Heart: mimosa, jasmine, aquatic notes, limoncello
Base: musks, calisson d'Aix, ambrox
Rose Lutèce
Paris
This fragrance was inspired by a romantic breakfast in Paris.
Head: pink grapefruit, baguette, hot chocolate
Heart: rose, patchouli, croissant
Base: sandalwood, tobacco, vetiver
Clean, sustainable fragrances
Léa Chonier also wanted her products to be clean and sustainable.
All the brand's products are vegan and cruelty free, and made with organic wheat alcohol. This environmentally and consumer-friendly alcohol has the advantage of being odorless, and does not alter the fragrance. The fragrances are 87% natural ingredients. Caps are made of wood and cork.
Formats and prices
Poécile's eaux de parfums are available in 50ml format for 69 euros and 15ml for 29 euros.
A discovery box with all 6 fragrances in 2ml format is available for 24 euros.
WHY IS IT INTERESTING FOR BEAUTICIANS?
Beauty salon customers are evolving. They're looking for experiences. Experiences you can create by integrating different textures, fragrances and sounds into your treatments.
A treatment in Alpine country
For example, you can offer an immersive experience in the Alps.
To achieve this, you can offer your customers a welcome drink such as alpine herbal tea, and decorate the cabin around natural elements such as wood, stone... During the treatment, you can incorporate mountain-scented cosmetics into your protocol: pine essential oil, edelweiss extracts... And to create a real mountain atmosphere in winter, you can perfume your cabin with Mont Cristal fragrance. At the end of the treatment, you can apply a fresh mist of alpine herbs to energize the skin.
