The perfumes of our provinces

By Isabelle Sadoux

How can we discover more confidential perfume brands on the road to our vacations? Inspired by our provinces, their culture and landscapes, meet brands inspired by the terroir and its know-how.

What could be better than taking your time to explore local micro-brands, sometimes available in their workshops, pop-ups, artisanal markets or online? Here's a small summer selection:

IN AUVERGNE, POÉCILE

Léa chose the name for her brand. Poécile means titmouse: the bird symbolizes travel and moves through the air. She has designed a collection around local flowers such as narcissus. "Our approach is to promote our heritage. We don't offer ‘just’ lavender perfumes, no mono notes... but rather a singular perfume while being anchored and attached to our territory," explains Léa. To smell

“Eden Volcanique and Bleu Asgard” are true regional discoveries.