Get to know Grasse better ! ​

Situated in the sunny hills of the Provence-Alpes-Côte d'Azur region, Grasse stands proudly as the perfume capital of the world. Its rich history dates back to Roman times, but it was during the Middle Ages that the town really prospered thanks to the flourishing leather and tanning industry. Over time, this activity evolved into the perfume industry that characterises Grasse today.

From the 12th century onwards, tanners settled in the Provençal town of Grasse. Despite their quality, the smell of the skins was disgusting. The nobility's infatuation with gloves waned sharply, while perfume was a runaway success. And so the profession of perfumer was born. ​

Grasse became a popular holiday destination for European nobility, attracted by the Mediterranean climate and picturesque landscapes. Local perfumers perfected their art, cultivating precious flowers such as jasmine, rose and tuberose to create unique fragrances. 

The industrial revolution brought major changes to the perfume industry, enabling mass production. However, Grasse has managed to preserve its traditional know-how and craftsmanship, becoming a world centre for the creation of luxury perfumes. 

Come and visit Grasse !

1. International Perfumery Museum : Immerse yourself in history with a visit to this fascinating museum, which traces the evolution of the art of perfumery through the ages. Interactive exhibitions, olfactory demonstrations and hands-on workshops offer an immersive experience for all perfume lovers. 

2. The gardens of La Bastide : Stroll through these magnificent botanical gardens, where you can admire a wide variety of aromatic and floral plants used in the manufacture of perfumes. The colours and scents make this an unforgettable sensory experience. 

3. Artisanal perfumeries : Explore Grasse's famous perfume factories, such as Fragonard, Molinard and Galimard, where you can discover the secrets of artisanal perfume making. Guided tours will take you through the creative process, from picking the flowers to bottling the final perfume
4. Notre-Dame-du-Puy Cathedral : Admire the majestic architecture of this 17th-century cathedral, home to magnificent works of religious art. The richly decorated interior and colourful stained glass windows make it a must-see for lovers of history and culture.5. The old-Grasse part : Stroll through the narrow streets of the old town, where you'll discover historic buildings, lively squares and charming fountains. The authentic atmosphere of this medieval quarter will transport you back to the city's past.

As you explore Grasse, you'll be captivated by the harmony between its glorious past and vibrant present, where fragrances continue to seduce the senses and capture the imagination.