For the third year in a row, Poécile is taking part in the fight against breast cancer.
This year, we’ve chosen to support a local event rooted in our homeland.
At the heart of Auvergne, we stand alongside the Pink October movement.
We’re proud of our Auvergne origins, they even inspired one of our fragrances, Eden Volcanique, a scent that takes you deep into our forests.
I- A perfume of solidarity from the heart of Auvergne
Since the very beginning, we have been committed to blending authenticity with purpose.
Our support for Pink October fits perfectly with this philosophy, as we back initiatives that are human, local, and deeply meaningful.
After all, a fragrance is never just a scent. It connects, evokes, and brings people together.
And once again this year, we wanted ours to carry the message of an essential cause.
A race that makes Clermont-Ferrand’s heart beat
We support the charity race Clermont en Rose. Every year, this event brings together 10,000 runners. The funds raised during this family-friendly event are donated to various associations fighting breast cancer. More than just a race, Clermont en Rose has become a must-attend event in Clermont-Ferrand. Every October, the city dresses in pink and comes alive with a special energy. Families, friends, colleagues, local associations, and businesses gather to walk or run side by side in an atmosphere that is both joyful and supportive.
Every step counts. Behind each stride, there is a face, a story, and a hope. Taking part in Clermont en Rose is a celebration of collective strength, kindness, and the unique energy that brings an entire region together for a shared cause.
Above all, a human commitment
As a partner, our mission is also to shine a light on this meaningful initiative. Beyond treatments and support, prevention is what truly matters. We want to share this message with our community, encourage screening, and remind everyone that solidarity is a force that helps us all move forward.
Taking part in Clermont en Rose is a celebration of collective strength, kindness, and the simple, sincere energy that unites an entire region around a common cause. For one weekend, the whole city comes together, driven by the same goal: advancing research, promoting prevention, and reminding everyone that each of us can make a difference in our own way.
II- Supporting a local event as part of Pink October
An initiative rooted in the heart of Auvergne
At Poécile, we deeply believe in the value of local.
Rooted in the heart of Auvergne, we draw our inspiration from our volcanic landscapes, our forests, and our traditions. It was only natural for us to support an initiative grounded in our region: Clermont en Rose.
This iconic race is much more than a sporting event. It is a moment of sharing and emotion. Families, friends, businesses, and individuals all come together with the same goal: to support breast cancer research and prevention. Each edition brings its share of smiles, tears, personal victories, and above all, an immense wave of love.
A partnership that truly matters
For Poécile, supporting Clermont en Rose is above all about supporting our region and the people who bring it to life.
Our commitment is tangible and rooted in the daily lives of the people of Auvergne. Being a partner is not just about associating our name with an event. It means being present, connecting with participants, sharing experiences, and promoting local initiatives. We want to show that a brand rooted in its region can be directly involved in actions that matter to its community, and that every gesture, no matter how small, helps strengthen social bonds and local cohesion.
Clermont en Rose is a moment when the local becomes collective, when everyone’s energy and creativity contribute to advancing a common cause, right here in our Auvergne. Taking part also means celebrating the values that drive us: kindness, solidarity, and local rootedness. For Poécile, being a partner is not just about supporting an event, it is about being an active part of a collective movement. A sincere commitment, in harmony with our desire to make fragrance a vehicle of emotion and meaning.
III- Eden Volcanique, a fragrance born from our lands
A tribute to Auvergne
At the heart of this approach, one fragrance especially symbolizes our connection to Auvergne: Eden Volcanique. Created as a tribute to our Auvergne forests and the strength of our volcanoes, it evokes the freshness of the woods, the depth of sun-warmed stones, and the pure breath of nature. This fragrance is an invitation to reconnect, to find serenity, and to return to the land, which soothes and regenerates. Its woody and mineral notes recall the wild landscapes of our mountains, where nature always reclaims its place.
Through Eden Volcanique, we celebrate not only our roots but also resilience, the ability to rise again and recover.
It is a perfect metaphor for Pink October and for all those who, day after day, show immense courage. Eden Volcanique is also an ode to resilience. Like volcanic soil regenerating after lava, it symbolizes the capacity of nature, and of each of us, to find life, strength, and light again. Within the context of Pink October, this message resonates in a particularly meaningful way. It reminds us that beauty can be an act of courage and that within every vulnerability lies a form of strength.
The narcissus, the emblematic flower of our mountains
Its composition draws its essence from the narcissus absolute of Auvergne, a flower that is emblematic of our mountains. Every spring, these white flowers scatter across meadows and plateaus, bringing their delicate radiance to the landscapes. Their scent, both green and floral, has the rare ability to evoke purity and strength in a single breath. It is this duality that we sought to capture in Eden Volcanique.
This fragrance goes beyond a simple olfactory experience. It invites you to slow down, to breathe, to feel. To remember that even in challenging moments, nature offers us guidance, symbols, and unseen strength. Within Eden Volcanique, there is a little of that breath of hope that animates every edition of Pink October, every race, and every shared smile.
Through it, Poécile pays tribute to the women and men who take part in this fight, whether directly or indirectly. Wearing Eden Volcanique is like carrying a piece of Auvergne with you, along with a message of unity and solidarity.