Birth of the brand
It is in the heart of the Auvergne that the Poécile brand was born.
The lockdown was for Léa, the founder, the opportunity to return to her roots in Auvergne, her native region. During these three months, she rediscovered the scents of her childhood that she had forgotten, such as oak moss during a walk in the woods, the morning dew delicately deposited on the garden or the vegetables from her grandmother's garden. In this way, she travelled through her own region with her senses. The project to travel olfactory in France was born.
portrait of the creator
Léa Chonier a created Poécile at the age of 25. After studying political science at Sciences Po Bordeaux and business studies at ESSEC, Léa created Poécile to combine her love of the french regions and perfume.
Passionate about travel, Léa knows that you don't travel by looking at things alone, but by using all your senses, including your sense of smell.
Passionate about her native region, Auvergne, Léa is convinced that France is full of treasures that must be transformed into enchanting and sophisticated perfumes.
“Niche perfumery is often the subject of a muffled environment, difficult to access for perfume novices. By creating this brand, I want to make this perfumery accessible. I want to offer original, fresh and sparkling perfumes to those who want to smell differently.
My approach is to place France at the heart of the creative process. On the one hand, by taking inspiration from its territories and its flora to sublimate perfumes and on the other hand, by highlighting the French know-how of women and men who are experts in their trade.
Poécile's olfactory adventure aims to reveal our regions of France in a different way.”
It was while observing the birds' dance from her garden in Auvergne that Léa chose the name for her brand. Poécile. This is the scientific name of the titmouse. The titmouse is a charming little bird that can be found in our French gardens. The bird symbolises travel and moves through the air. Just like the perfume that is carried by the air.